Seamfy is a brand that has quickly made its mark in the

world of activewear and shapewear. Established in 2024 by Binay Roy and Kanhaiya Roy, Seamfy stands as a testament to the duo’s experience and deep understanding of the fashion market, with 13 years of offline marketing expertise guiding their journey. Though Seamfy is relatively new in the industry, its foundation is built upon years of insight, innovation, and commitment to quality, which are the driving forces behind its goal to become a leader in functional, stylish, and accessible activewear and shapewear.

The Journey of Seamfy

The fashion industry is ever-evolving, with customer demand shifting toward more specialized and niche products. Seamfy’s establishment in2024 aligns perfectly with a time when both activewear and shapewear marketsare booming.

Activewear has become a necessity for modern, health-conscious individuals, while shapewear provides confidence, comfort, and support for those looking to enhance their natural silhouette. Combining these two product categories, Seamfy addresses the needs of a diverse range of consumers, from fitness enthusiasts to those looking for everyday comfort and style.

But what truly sets Seamfy apart from many startups in the fashion world is the extensive offline marketing experience of its founders. Binay Roy and Kanhaiya Roy have been immersed in the fashion landscape for over a decade, honing their expertise in product marketing, customer relationship building, and understanding consumer behavior. This deep-rooted knowledge of how to connect with customers and sell effectively in offline environments has provided them with a unique edge in crafting Seamfy’s vision.

Core Offerings: Activewear and Shapewear

Seamfy operates at the intersection of activewear and shapewear, two complementary yet distinct categories.